Hi I’m Candace
Wife, mom and Marketing Strategist with a passion for helping businesses connect with their audience, drive growth, and deliver unforgettable customer experiences. Over the years, I’ve developed my skills as a data-driven marketer, empathetic leader, and change champion, working with some of the most dynamic teams.
I’ve managed campaigns with a cumulative value over US $1 million, focusing on creating value and prioritizing customer experience. From designing reward programs to refreshing brand identities, I’ve consistently delivered strategies that resonate with audiences and drive meaningful engagement. But here’s what I’ve learned: many businesses struggle to connect their brand to their ideal audience. They waste time and money on marketing that doesn’t convert or create lasting relationships.
I’m here to guide businesses like yours in cutting through the noise, clarifying your message, and creating marketing that works.
I believe in putting your customer at the center of your story and I’m passionate about creating bold, authentic strategies that wow your audience and drive real results.
You’re the hero of your story. I’m the guide who helps you win.
Here’s what I’ve achieved recently:
- Oversaw a Website and Brand Refresh: Led a comprehensive branding refresh resulting in a 50% increase in website traffic and an increase in organic leads.
- Drove Lead Pipeline Growth: Generated a $22.4M lead pipeline within 13 months through data-driven strategies.
- Launched a Reward System: Designed and implemented a customer reward program that gained over 100 sign-ups in one week.